Social Media & Campaigns

Social media should do more than keep your brand visible — it should build recognition, start conversations and turn attention into measurable growth. Levlan develops culturally relevant social media strategies and campaigns that connect brands with the right audiences across international markets, combining creative content, platform expertise and performance-led thinking.

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SOCIAL MEDIA STRATEGY

Be present for a
reason.

Effective social media is not about posting more often. It is about giving people a reason to notice, remember and engage with your brand.

Levlan combines strategy, creative production, campaign planning and performance analysis to build social media activity around clear commercial objectives.

STRATEGY Clear objectives, audiences and messaging.
CREATIVE Content designed specifically for the platform.
PERFORMANCE Campaigns shaped by real audience response.
Marketing professional reviewing social media campaign concepts in a creative studio
Strategy → Creative → Growth
02 / CAMPAIGN THINKING

From first idea
to audience response.

We build campaigns as connected systems. Strategy informs the creative, creative generates audience behaviour, and that behaviour gives us the information needed to improve the next stage.

Social media campaign planning materials arranged across a creative team workspace
03 / PLATFORM STRATEGY

Go where your audience actually is.

Different platforms create different behaviours. We select channels according to your audience, content, objectives and market — rather than assuming every brand needs to be everywhere.

Lifestyle creator producing visual social media content for Instagram and Facebook
CURRENT FOCUS

Instagram & Facebook

Visual storytelling, community building, campaign promotion and targeted advertising across Meta's ecosystem.

Creative production team filming short-form social media content in a professional studio
04 / CONTENT CREATION

Made for the
way people scroll.

Content designed for social media needs to communicate quickly, feel native to the platform and still remain unmistakably part of your brand.

01 SHORT-FORM VIDEO

Reels, social films, product clips and campaign edits.

02 PHOTOGRAPHY

Product, lifestyle and campaign imagery built around the feed.

03 DESIGN

Campaign graphics, carousels, launch assets and branded visuals.

04 COPY & MESSAGING

Captions and campaign language designed around audience behaviour.

Marketing professional analysing paid social campaign performance at a workstation
REACH 0%

Built around the right audience.

OPTIMISE 0/7

Performance informs improvement.

05 / PAID SOCIAL

Turn attention into action.

Great creative gets attention. Smart media planning makes sure that attention reaches the people who matter.

Levlan can support paid social campaigns from audience strategy and campaign structure through to creative variations, optimisation and reporting.

01

Audience targeting and segmentation

02

Campaign structure and advertising creative

03

Testing messaging and visual variations

04

Performance analysis and optimisation

06 / INTERNATIONAL CAMPAIGNS

One brand.
Different audiences.

Social media rarely translates perfectly from one market to another.

Humour, references, language, visual expectations and even the reasons people engage with brands can change dramatically between cultures.

With teams and experience across China and Europe, Levlan helps adapt campaign ideas without losing the identity that makes the brand recognisable.

NOT JUST Translation
BUT Localisation
International campaign scene representing communication between Chinese and European audiences
CHINA
EUROPE
SOCIAL MEDIA & CAMPAIGNS

Give people something
worth following.

Whether you need a single international campaign or ongoing social media support, Levlan can bring strategy, creative production and performance together under one team.

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