The Challenge
A successful product at home does not automatically become a successful product abroad.
Expanding into a new market introduces new customers, competitors, expectations and ways of doing business.
A strong market entry strategy helps identify what should remain consistent, what needs to change and where the strongest opportunities exist.
Understanding the Market
Understand the market before you enter it.
Successful international expansion starts with understanding what you're entering — not simply how large the opportunity appears.
Audience expectations, motivations and buying behaviour.
Competitor products, positioning and category expectations.
Pricing expectations, perceived value and market norms.
Routes to market, digital platforms and distribution.
Local behaviour, communication and cultural expectations.
Market perception, presentation and positioning opportunities.
We look beyond headline market size to understand the commercial environment surrounding your business.
What We Examine
What do we need
to know?
Use the left and right arrow keys to move through the research areas.
Market
Market size, trends, maturity and opportunity.
→Customers
Who buys? Why do they buy? What do they expect?
→Competition
Who are you competing with and how are they positioned?
→Pricing
Price expectations, value perception and category norms.
→Channels
Where customers discover, evaluate and buy.
→Culture
Behaviour, communication styles and local expectations.
→Brand
How the brand will be understood and positioned locally.
→From Research to Strategy
Research is only useful when it leads to decisions.
Audience
Who should we target first?
Identify the customer groups most likely to understand, need and value the offer, then build the market entry strategy around the audiences with the strongest potential.
Positioning
How should the brand be positioned?
We identify the qualities, benefits and messages most likely to make your brand relevant and distinctive within its new competitive environment.
Pricing
What should the price communicate?
Align pricing with local expectations, competitor positioning, perceived value and the market position you want the brand to establish.
Channels
Where should customers encounter the brand?
Prioritise the sales, marketing and digital channels most appropriate for discovery, evaluation, conversion and long-term growth.
Launch
How should we enter the market?
Build a practical phased launch around the strongest audience, proposition, positioning and route to market rather than trying to reach everyone at once.
Adapt Without Losing Identity
What stays?
What adapts?
Stays
Core identity
- Logo
- Core identity
- Brand values
- Product strengths
Adapts
Market expression
- Message
- Tone
- Imagery
- Language
- Channels
The objective isn't to turn your company into a different brand. It's to make the existing brand meaningful to a different audience.
China ↔ Western Markets
Chinese and Western markets can differ significantly in the way people discover, evaluate and buy products. Levlan works across both.
Building Your Route to Market
How will customers reach you?
Market
Hover or tap a route to see how it can support market entry.
Preparing for Launch
From strategy
to market.
Use the left and right arrow keys to move through the launch items.
Brand Localisation
Adapt messaging, tone and presentation for the new audience.
Website
Create a digital presence that feels credible and relevant locally.
Content
Develop photography, video and copy for the target market.
Campaigns
Introduce the brand through appropriate channels and creative.
Sales Materials
Equip sales teams, partners and distributors with the right tools.
Launch
Bring the strategy together and enter the market with clarity.
Our Approach
From opportunity
to growth.
Market Entry Process
Discover
Understand the business, product, objective and target market before deciding how and where to expand.
A Better Foundation
Market entry will always involve uncertainty.
A strong strategy doesn't remove that uncertainty. It helps you make better decisions before committing significant resources.
Planning Your Next Market?