International Experience. Local Understanding.
Levlan is built around a simple idea: successful international marketing requires more than translation. It requires people who understand the markets, cultures and businesses on both sides.
Our leadership team brings together experience across the UK, China and Europe, supported by marketing and creative professionals based in both Europe and China.
By building international teams around our projects, we can draw on a broad range of languages, cultural perspectives and local market knowledge. This helps us create marketing that does more than simply translate a message — it allows us to adapt brands, content and campaigns so they feel appropriate and relevant to the people they are intended to reach.
We work closely with our clients from the beginning, helping Chinese companies prepare for Western markets and supporting international businesses that need experienced marketing and production partners in China.
Michael Steadman
Company Director
Michael leads Levlan’s international marketing, creative and digital strategy.
His connection with China began while working there, initially helping Chinese sales teams improve the way they communicated with Western customers. That experience developed into working directly with Chinese businesses on websites, marketing materials, branding and international communications.
After returning to the UK, Michael continued working as a marketing consultant while developing his expertise in digital marketing, content production, web development, SEO and AI-powered creative workflows.
With a background spanning marketing, film, photography, design and digital production, Michael’s role at Levlan is to help turn ambitious ideas into practical marketing strategies and creative campaigns designed for international audiences.
Amanda Ren
Director, China
Amanda leads Levlan’s operations and business relationships in China.
Based in China, she provides the local knowledge, commercial understanding and business connections that are essential when working across international markets.
Amanda and Michael have worked together for several years, originally collaborating on marketing and creative projects for Chinese companies seeking to communicate more effectively with overseas customers.
At Levlan, Amanda helps bridge the gap between Chinese businesses and international markets, supporting client relationships, project coordination, local production and communication between teams in China and abroad.
Her role ensures that Levlan can operate as a genuinely international business rather than an overseas agency working at arm’s length from China.
Andrea Genocchio
Head of European Sales
Andrea leads Levlan’s sales development and client relationships across Europe.
His role is focused on connecting ambitious businesses with the marketing, localisation and market-entry support they need to grow internationally.
Working closely with Levlan’s UK and China teams, Andrea helps identify opportunities, understand client requirements and develop long-term relationships with companies looking to expand their presence across European markets.
He also acts as an important link between our clients and the wider Levlan team, helping ensure that commercial objectives remain at the centre of every project.
One Team Across Multiple Markets
Levlan has been designed from the beginning to operate internationally.
Rather than approaching China and Europe as completely separate markets, we bring together marketing professionals, creatives and specialists from both regions to create teams suited to each project.
This gives us access to a wider range of languages, cultural knowledge and local perspectives. When a campaign needs to communicate across different countries, we can involve people who understand not only the language, but also the expectations, conventions and cultural differences that influence how a brand is perceived.
For us, localisation is not simply replacing one language with another. It is about understanding how people communicate, what they respond to and how a brand should present itself within a particular market.
United Kingdom
International marketing strategy, brand development, digital marketing, websites, content and creative direction.
China
Local business coordination, production support, Chinese market knowledge and direct communication with companies and suppliers.
Europe
European market knowledge, business development, localisation, client relationships and international growth opportunities.
An International Marketing Network
Depending on the needs of the project, Levlan can bring together marketing and creative professionals from across Europe and China, giving our clients access to a broader range of languages, cultural perspectives and specialist skills.
This flexible international approach allows us to build the right team around the market, audience and objectives of each project.
Together, these capabilities allow us to support projects from initial market research and positioning through to creative production, launch and ongoing marketing.
Work Directly With Us
We believe the best international partnerships are built through clear communication, practical advice and long-term relationships.
When you work with Levlan, you have direct access to the people responsible for developing your strategy and managing your project, supported by an international network of marketing and creative professionals where additional expertise is required.
Whether you are a Chinese company preparing to enter Western markets, a European business looking for opportunities in China, or an international brand that needs marketing and production support across both regions, we would be happy to talk.
Let’s build something that travels.
[Talk to Our Team]
