Connecting Markets. Building Brands.
Levlan is an international marketing agency built around a simple idea: helping businesses communicate, compete and grow across markets.
Based between the UK and China, we work with Chinese companies looking to build their brands internationally, as well as Western businesses developing, manufacturing or marketing products in China.
Our story began long before Levlan had a name.
Where It Started
From Communication to Marketing
The foundations of Levlan began in China, where co-founder Michael Steadman was working with Chinese sales teams to improve the way they communicated with Western companies.
The work focused on practical international business communication — writing more effective emails, handling phone conversations, presenting products clearly and understanding the expectations of overseas customers.
It quickly became clear that the challenge went much further than language.
Many businesses had excellent products and strong manufacturing capabilities but struggled to communicate their value effectively to customers outside China.
The problem was not simply translation.
It was marketing.
From One Project to a Partnership
Through his work in China, Michael began developing relationships with local businesses and met Amanda Ren, founder of Anklous.
After initially working together on the design and development of the Anklous website, the two recognised a much wider opportunity.
Chinese businesses increasingly needed professional marketing content designed specifically for international audiences. At the same time, overseas companies manufacturing products in China often needed reliable creative and marketing support closer to their production partners.
Together, Michael and Amanda established Lancehead Media.
The company focused on producing websites, video, photography, design and other marketing content for Chinese businesses and international companies working in China.
It was the beginning of a partnership that would eventually become Levlan.
The Next Step
From Creative Production to Full-Service Marketing
After returning to the UK, Michael continued working with businesses in China, increasingly taking on a consultancy role alongside creative and digital projects.
Over time, the same pattern kept appearing.
Clients rarely needed just a website.
Or just a video.
Or just an advertising campaign.
They needed help deciding how to position their brand, how to enter a new market, who they were trying to reach and how all of their marketing should work together.
That led to the next stage.
Michael returned to university to study for a Master’s degree in Digital Marketing, with the intention of combining years of hands-on creative and international business experience with a deeper strategic understanding of modern marketing.
The goal was to build something broader than a production company.
A marketing agency specifically designed to help businesses move between markets.
Levlan
Founded in 2026
In 2026, Michael Steadman and Amanda Ren founded Levlan.
Levlan brings together the experience developed through years of working with businesses in China, international communication, creative production, digital marketing and cross-border consultancy.
Our purpose is to help close the gap between a strong product and a strong international brand.
For Chinese companies, that can mean preparing a brand for Europe, understanding Western customers, developing the right positioning and creating the marketing needed to compete internationally.
For Western companies working in China, it can mean having trusted marketing and creative support connected more closely to manufacturing, suppliers and production.
In both directions, our role is the same:
to make international business feel less disconnected.
More Than Translation
Translating Brands Between Markets
Marketing a business internationally involves much more than changing one language into another.
Different markets have different expectations.
The way a company presents itself, describes its products, structures its website, communicates with customers and builds trust can vary enormously between China and Europe.
Something that works perfectly in one market may feel unfamiliar, unclear or ineffective in another.
That is why our approach combines localisation with marketing strategy.
We look at what should remain consistent, what needs to change and how a brand can communicate naturally with the people it wants to reach.
We don’t simply translate words between markets. We help translate brands.
Two Markets. One Team.
Levlan combines people, experience and resources in both China and the UK.
That gives us a perspective that is difficult to achieve from one side alone.
We understand the environment Chinese businesses operate within while also understanding the expectations of Western customers.
We can work with companies during the development and production of their products in China, then help shape how those products are positioned, presented and promoted internationally.
This connection sits at the heart of Levlan.
What We Do
Today, Levlan combines strategy with the practical ability to create and deliver the marketing behind it.
Our work includes:
- Market entry and market readiness
- Brand strategy and localisation
- Websites and e-commerce
- Content and video production
- SEO and digital marketing
- Social media and campaigns
- AI-powered marketing
- Presentations and pitch decks
- Trade show and exhibition materials
- Ongoing marketing support
This means we can support one part of a project or work alongside a business throughout its international growth.
From deciding how a brand should enter a market to creating the website, content and campaigns that introduce it.
Our Approach
Strategy With the Ability to Deliver
We believe there is a major advantage in connecting strategy and production.
The people thinking about the market should understand how the marketing will actually be created.
And the people creating the marketing should understand what it is supposed to achieve.
That is why Levlan brings both sides together.
We combine strategic thinking with practical experience in design, websites, film, photography, content, digital marketing and emerging technologies.
It allows us to move from idea to execution without losing sight of the original objective.
Technology With Purpose
The tools available to marketers are changing rapidly, particularly through artificial intelligence.
Levlan embraces those technologies where they allow us to create something better, work more efficiently or make ambitious ideas achievable within a realistic budget.
But technology alone does not create good marketing.
Understanding the customer, the market and the message still comes first.
We use AI and emerging technologies as creative and strategic tools — not as substitutes for ideas.
What We Stand For
Integrity. Quality. Commitment.
These three principles define how we want Levlan to work.
Integrity
We believe in straightforward advice, clear communication and recommending what is right for the client rather than simply selling another service.
Quality
From strategy to the smallest piece of content, we want the work we produce to represent our clients at their best.
Commitment
International growth takes time. We want to build lasting relationships with businesses and remain part of their journey as they develop.
Our Mission
Levlan was created to build a stronger connection between China, the UK and the wider international market.
There are extraordinary companies, products and ideas on both sides.
Our job is to help them communicate.
To help Chinese brands become understood and trusted internationally.
To help Western businesses work more effectively with China.
And to combine local knowledge, international experience, creativity and modern marketing into one connected service.
Because entering a new market isn’t simply about being seen.
It’s about being understood.
Where Next?
Whether you are preparing to enter a new market, developing a product in China or looking for a marketing partner that understands both sides of the relationship, we’d be happy to talk.
Let’s build something that travels.
[Talk to Levlan]
